Speakers & Program Descriptions
*Speakers and forum descriptions are under construction. Keep checking back for updated information!
Luncheon Keynote
Thursday, June 10, noon – 1:30 p.m. Floridian Ballroom
Duncan Wardle, VP, Creative Inc.– Disney Destinations LLC
Around the Water Cooler: What’s Your Professional Reputation?
Thursday, June 10, 1:45 p.m. – 3:00 p.m. Salon F
When your name comes up around the office, how do your coworkers – and more important, management – react? Do higher-ups regard you as a major talent, or are you “just another face?” A solid reputation can be one of your most effective career tools, especially in a competitive market. This panel discussion includes advertising and marketing executives from multiple industries who will share strategies for building and managing your professional brand, and making yourself indispensable to your employer. Please bring your questions and experiences, and join us for this discussion.
Joe Benarroch, VP, Global Corporate Affairs, Mediabrands
Brian Fernandez, Digital Producer, OgilvyInteractive, New York
Judith Harrison, SVP, Staffing and Diversity & Inclusion, Weber Shandwick
Michele Thornton, Director, Multi-Cultural Ad Sales, CNN
Elena West, SVP, Marketing, Robert Half International, Inc.
What’s Your Big Idea?
Thursday, June 10, 1:45 p.m. – 3:00 p.m. Salon E
How do you come up with The Big Idea? A dollar spent behind a big idea will travel a lot further than a dollar spent behind a lame idea. Why is it that so many companies, agencies and vendors value business-as-usual over the search for and implementation of Big Ideas? This panel will discuss how you get to Big Ideas; how you keep them Big Ideas and how you get those ideas into the marketplace to win big.
Marnie Kain Cacossa, EVP, Managing Director, Retail Group, Saatchi & Saatchi
Paul Kurnit, CEO, PS Insights
Steve Lance, Partner, PS Insights
Ari Merkin, VP, Executive Creative Director, Crispin Porter + Bogusky
Navigating Channels: A Lesson in Cross-Platform Marketing
Thursday, June 10, 3:15 p.m. – 4:15 p.m. Salon F
Finding the user anywhere on any screen on any device at any time….it’s all blending together. How do agencies and clients keep us with the consumer? What does the iPad mean for sight, sound and motion and how do we track the user across multiple screens? Join Beth Lawrence, EVP, ad sales and media solutions, The Weather Channel Companies and a panel of industry experts as they tackle the new age of cross-platform marketing.
Janet Balis, EVP, Media Sales & Marketing, Martha Stewart Living Omnimedia, Inc.
Beth Lawrence, EVP, Ad Sales & Media Solutions, The Weather Channel Companies
Steve Pacheco, Director, Advertising & Marketing Communications, FedEx
Linda Thomas Brooks, President, Ingenuity Media Group – The Martin Agency
Let’s Get Digital: Trends in Online Marketing & Communications
Thursday, June 10, 3:15 p.m. – 4:15 p.m. Salon E
With interactive communications via the Web and mobile devices becoming entrenched in the everyday lives of consumers, the digital landscape has quickly become the core of marketing and communications strategy. Shane Santiago, president and chief creative officer of SBS Studios, an award-winning digital creative agency, will be moderating a panel of industry leaders as they discuss interactive trends from both the advertiser’s POV as well as the audience. Social media, digital advertising and convergence of media are just a couple of topics that will likely be touched on.
Linda Goldstein, Partner & Chair, Advertising, Marketing & Media Division, Manatt, Phelps & Phillips, LLP
Shane Santiago, President & Chief Creative Officer, SBS Studios
Brian Terkelsen, President & Managing Director, Liquid Thread-Starcom MediaVest Group
Denise Warren, SVP & Chief Advertising Officer, The New York Times Media Group/GM, NYTimes.com
Breakfast Session
Speed Networking with Industry Experts
Friday, June 11, 8:00 a.m. – 9:45 a.m. Floridian Ballroom
Network and learn from industry leaders as they share their insights on creativity and innovation as it relates to their area of expertise.
Joe Ambrefe, President & CEO, SecurityPoint Media
Mike Boylson, EVP & CMO, JCPenney
Melissa Brown, Manager, Multicultural Marketing, The Home Depot
Frank Cooper, SVP, Chief Consumer Engagement Officer, PepsiCo Americas Beverages
Murray Gaylord, VP, Marketing & Customer Insights, NYTimes.com
Rich Hunz, Director of National Advertising, Bay Area News Group
Jason Klein, President & CEO, Newspaper National Network LP
Anita Laney, President & CEO, PPS
Madhu Malhan, VP & Director of Creative Branding, Publicis USA
Hector Orcí, Co-Founder, CEO, Orcí
Stuart Rosenthal, Publisher, The Beacon Newspapers & President, North American Mature Publishers Association
Sherri Snelling, Senior Director-CSR, Strategic Relationships, Evercare by United Healthcare
Wally Snyder, President Emeritus, American Advertising Federation
Rich Stoddart, President, Leo Burnett USA
Linda Thomas Brooks, President, Ingenuity Media Group – The Martin Agency
Tiffany R. Warren, SVP, Chief Diversity Officer, Omnicom Group, Inc.
Creative Economics: Where ROI Meets Innovation
Friday, June 11, 10:00 a.m. – 11:00 a.m. Salon B
As we emerge from the post-GFC haze, marketers are finding new and innovative ways, both strategically and budgetary, to reach consumers and ROI goals. Bold-decision making is leading the way for bigger and better ideas. In the current economic landscape, which companies and mediums are succeeding and which are falling short? Learn the tricks of the trade from industry experts who are effectively navigating this “creative economy.”
Mike Boylson, EVP & CMO, JCPenney
Neil Miller, Global CFO, Draftfcb
Andy Narrai, COO, Scheibel Halaska & AAF Treasurer
Brett Wilson, Publisher, Parade Publications
Social Media, Privacy & Other Advertising Issues: Bring Your Questions!
Friday, June 11, 10:00 a.m. – 11:00 a.m. Salon C
Consumers aren’t the only ones who see advertising. So do regulators, who are tasked with making sure ads are truthful and substantiated. Join Mary Engle, head of the Federal Trade Commission’s Advertising Practices Division and some of today’s top practicing advertising lawyers as they discuss the issues confronting the industry. Bring your questions regarding blogging, children’s advertising, the Internet, environmental guides, digital privacy and anything else that keeps you up at night.
James Edmund Datri, President & CEO, American Advertising Federation
Jeffrey S. Edelstein, Partner, Advertising, Marketing & Media, Manatt, Phelps & Phillips, LLP
Mary Engle, Associate Director, Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
Carla Michelotti, EVP/Global Chief Legal, Government & Corporate Affairs Officer, Leo Burnett Worldwide
Jill Meyer, Attorney & Member-In-Charge, Cincinnati Office, Frost Brown Todd LLC
Multigenerational Marketing: Are You on Target?
Friday, June 11, 11:15 a.m. – 12:15 p.m. Salon B
How do you reach, target and engage consumers? Well, it depends on the audience. Millennials, Boomers and beyond… What do they really want, and how have the internet, social-media and other new technologies changed the game? Join Tina Wells, CEO of Buzz Marketing Group and author of the Mackenzie Blue series and a panel of experts as they discuss multigenerational marketing and the real deal with today’s consumers.
Doug Akin, Chief Engagement Officer, Managing Partner, Mr Youth
Lori Bitter, President, Continuum Crew
Heather Dixon, Consumer Marketing Director, Intel Americas
Stuart Rosenthal, Publisher, The Beacon Newspapers & President, North American Mature Publishers Association
Tina Wells, CEO, Buzz Marketing Group
A Diverse Lens: Driver of Innovation & Results
Friday, June 11, 11:15 a.m. – 12:15 p.m. Salon C
When organizations approach the topic of diversity it is often seen as an organizational strategy to maximize the talent of all people. Leadership commitment, meaningful accountability and a sound strategy play a major part in helping to achieve this goal. The question still remains, how do we behave inclusively on a daily basis to ensure all stakeholders are thinking, believing and behaving inclusively? What are the required behaviors? What does it mean to have a diverse lens? How does this impact innovation and creativity? This interactive session will help all participants become more impactful in driving results through valuing diversity.
Doug Harris, CEO, The Kaleidoscope Group
Kendra Hatcher King , SVP, Director of Contextual Planning, Starcom MediaVest Group
Carol Sagers, Director of Marketing, McDonald’s USA
Luncheon Keynote
Friday, June 11, 12:45 p.m. – 2:45 p.m. Floridian Ballroom
Mike Steib, Director, Emerging Platforms, Google Inc.
